Asics

Born in Kobe in 1949 as Onitsuka Co. and became Asics in 1977, the name is an acronym from Latin Healthy Soul in Healthy Body. A symbolic brand of Japanese running, it introduced Gel technology in 1986, the cornerstone of its technical heritage, and today joins its heritage sister Onitsuka Tiger in the same group. His sneakers are the protagonists of the section men's footwear e woman, for those looking for comfort and history in a single shoe.